Half-full or half-empty? That’s an interesting concept when it comes to merchandising. When I worked in a big-box garden center, we tried to keep the large shelves full of plants. Was that a good idea?
I recently read an interesting article by Karen E. Varga, “Four tips from a visual merchandiser who’s seen the best and worst in retail displays.” If you didn’t see it, check it out online at http://bit.ly/XJIg8v .
I especially endorse the tip of offering a “plentiful supply but give the illusion of uniqueness.” She makes a good point about customers not liking half-empty shelves and followed with the opinion customers who see large full shelves of the same plant will think everyone will have that same plant. Obviously, the big-box stores don’t think their customers have that reaction.
How does your garden center merchandise?
It would be very easy to test your customers’ reactions. ...