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When Did You Last Update Your Web Pages?

Today's posting is short. When did you last update your website? Two compelling reasons should make this a regular activity...

 

 

In the last three weeks, as part of my job,  I browsed various garden center websites. Unbelievably, many websites have blank pages entitled "Upcoming Events" or "Special Happenings." Some haven't been updated in over a year!

This isn't true for you, is it? You know customers love coming to special events such as planting classes, speakers and book signings.

Maybe your center doesn't have any upcoming events, that's possible. However, instead of leaving it blank, how about saying something such as, "We have big plans for something soon; please check back and we'll let you know when it comes together."  (You could also use this as an opportunity to capture their email information to send notification when the event is scheduled). Or, temporarily remove that page from your ...

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